Sam Corcos argues Loom is the most significant business software productivity tool in years.
Loom makes it easy to record videos of your computer screen, which is useful for everything from corporate demos to training videos to gamers sharing their best runs on Minecraft. People often then narrate what they are doing.
In an interview with podcaster Tim Ferriss, Corcos explained his strategy to use Loom to super charge productivity.
Corcos has integrated Loom into the workflow of Levels, the biometric health startup he co-founded. He encourages employees to record and share as many Loom videos as possible.
The videos serve as a more efficient way to train new employees and as an archive that provides an asynchronous and scalable way to share insights among colleagues.
Corcos says that Levels pairs the use of Loom with a heavy reliance of virtual assistants to boost productivity. Assistants can watch Loom videos to see how something is done and often replicate even complex activities.
Recording Looms doesn’t always come naturally so Levels makes it part of its onboarding process. One week out of the month-long training requires new employees to only use Loom to communicate with colleagues.
Corcos says it makes sense for all kinds of companies, which reminded me of countless hours I spent early in my career as a reporter at Bloomberg News. I would stand behind an editor and watch as the person rewrote phrases and moved words to conform to style.
The problem is that one-on-one training doesn’t scale. Instead, imagine if the best editors in a newsroom turned on Loom and recorded their screens while explaining why they were making editorial changes. You could create a repository of content that younger reporters could watch for years.
It’s the equivalent of football players “watching film.”
It seems less crazy if you have teenagers who learn to improve their Minecraft performance by spending hours watching Loom-style videos on YouTube.
I met Corcos at the Build tech conference sponsored by Andrew Yeung, Anthony Pompliano and Polina Pompliano. He was filled with other fascinating ideas for how to improve professional and personal performance, including his commitment to staying “news sober.”
Corcos said that a decade ago he read Ryan Holiday’s book Trust Me I’m Lying about the mainstream media and was so disturbed he decided to take a month off of reading news or using social media. He never went back.
Instead, he started reading two books a week. He outsourced interacting with his social media account to a virtual assistant. (He sends her the content to post, but doesn’t have access to the account himself to avoid the negativity.)
“Everything about my life was better,” he said. “I find I don’t know trivial things. If it is important it will end up in a book I’m reading.”
I joked that he was probably not following the drama online surrounding the divorce of musician Joe Jonas and Game of Thrones actress Sophie Turner.
“Who is Joe Jonas?” he said.