Venture capital funds — seeking to raise their visibility and attract investors and deals — posted 46% more content online in 2024 compared with the previous year.

It’s a sign that firms are leaning into content creation to better connect with a wide array of stakeholders, ranging from investors to portfolio companies to employees to regulators.

The strategy of using content to connect – championed more than two decades ago by pioneers including Marc Andreessen at A16Z and Fred Wilson at Union Square Ventures – has gained converts as an alternative to advertising or media interviews with reporters.

At Pricing Culture, the AI content company I co-founded with Bhargav Shivarthy, we realized that there are insights embedded in the content VCs post. A growing number of firms publish blogs, podcasts, tweet threads, white papers and thought leadership articles.

We came up with a deceptively simple way to mine this content for data and analytics: we defined a group of about six dozen of the top VCs whose sites we index and summarize using AI. We then classify the posts based on topics, such as crypto, defense, AI or robotics.

The Venture Capital feed is a Standard Feed on machinegenerated.com and now available to all clients subscribed to our Researcher and Developer plans.

One of the interesting aspects of creating a corpus like this is it allows us to derive analytics, such as the number of posts overall and by firm, along with topic breakdowns.

Among the interesting observations that we’ve noticed so far: there was a doubling of content about robotics in the past year. AI content was up 30%, while crypto content was down 40%.

This kind of information can be useful in many ways. Not only does it provide market signals about the overall interest, but for founders it can provide signals about which firms you might want to approach given your focus.

The feed is live and available on our website.

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