The View from the Office.

I caught up with Brett Perlmutter, founder of Bulletpitch to check out his new office in Tribeca.

The company moved in at the beginning of the year and he is taking full advantage of the location by hosting startups who need space. It’s a way to empower the ecosystem, discover deal flow and get due diligence done in the process. 

In what might be a first in a co-working space, he’s arranged for the small fridge he installed in his office to be “sponsored” by beverage maker CulturePop  and a catering company Acacia Wellness .

It’s an example of hustle that wouldn’t surprise anyone who knows him. I met Brett a year ago. He was a recent graduate from Middlebury who had started a newsletter to profile startups. 

Fast forward to 2025 and his newsletter has tens of thousands of subscribers and he has put on major events in New York and at South by Southwest. He has also invested in 10 startups through his syndicate.

Brett’s is using his distribution – in this case a newsletter – to build a community and eventually expand his venture business.

There are a number of others pursuing a similar strategy, including fintech Instagram memelord Litquidity, podcaster and VC Harry Stebbings and Packy McCormick. 

Brett says his edge is his connections with new founders, especially in New York where the startup scene has exploded since Covid. He’s leaned into that by posting more on social media. That’s helped double his follower count on LinkedIn. 

Brett’s focus is finding promising startups through his media platform and events, then investing. The approach seeks to on compete leveraging distribution and brand rather than capital.

One of the things he brings to the table is connections. He said that recently he brought in six out of seven investors for one company.

One reason he wanted to get an office is because it makes it easier to host people and deepen the relationships he has with emerging founders. 

You can connect with Brett on LinkedIn or DM me for a warm intro.