The three financial firms in the S&P 500 that get the most news coverage are JPMorgan (974 articles on average a day), Goldman Sachs (890) and Morgan Stanley (375). By contrast the financial press writes on average two articles a day about Raymond James, ranking it 6th from the bottom. Share performance tells a different story: Since the bull market in equities began in the early 1990s shares of RJF have clobbered the better known Wall Street firms.