Apple shares are ending the year down 7.25%, on par with the Dow Jones Industrial Index. But Apple dominated news coverage. It is on track to garner more than 1 million news stories by the end of 2018, more than double Microsoft, the runner up among companies in the index. The chart shows the disparity of coverage with JPMorgan, Goldman and Intel rounding out the top five. Travelers was the least written about company in the index, with just 14,257 stories.