Microsoft and Amazon are battling over the cloud computing market.

Bloomberg Intelligence analysts Gili Naftalovich and Anurag Rana argue that the two companies should widen the gap between themselves and others in the coming year.

One way I like to measure the competition is to analyze which company is getting more news coverage.

Over the past week Microsoft accounted for almost one tenth of the 2,000 articles about cloud computing that ran on Bloomberg, while Amazon garnered 3%.