Social media amplifies news. It invites commentary. But big stories are still typically broken by major news organizations.

Readers know articles published by major media are subject to editorial scrutiny and carry the weight of the title.

What happens when reporters post on Twitter before publishing? It’s occurring more and more.

On Saturday NYT’s Rukmini Callimachi, starting at 6:27 a.m. and ending at 7:25 a.m., posted 17 tweets citing anonymous sources to claim Trump’s strike on Suleimani was based on “razor thin” evidence.

The thread laid out the details, including a quote from an expert on Iraq.

Twitter lit up, wondering why Callimachi had posted such detailed breaking news when the paper hadn’t published.

Her reporting appeared in the NYT online 12 hours later with a softer headline. The dramatic “razor thin” quote was cut. Instead, the information was described as thin.

A tweet by Susan Hennessey captured the issue for readers: “What are we to make of incredibly significant information like this being tweeted by a very reputable NY Times reporter but (as far as I can tell) not yet appearing in any actual NYT stories.”

Given the growth of social media, it’s a question more and more media companies will face.