Who is the most prominent CEO? One way to answer that question is to rank corporate leaders by the volume of news coverage.

We crunched the numbers to see which CEO from a U.S. company garnered the most news coverage in 2020 and over the past decade.

The results correlate with the largest, most successful companies, most of which happen to be in tech. Three of the top five are founders.

The most notable shift was how coverage of Tesla’s Elon Musk has skyrocketed and overtaken Facebook’s Mark Zuckerberg.

Note: Data is from Bloomberg’s proprietary news archive, which goes back ten years and includes 4 billion articles. Story counts are nominal numbers, which should be read as directional and representative rather than absolute.