“The stock market declined. The Fed raised interest rates. Bitcoin plunged.”
I plugged those three short sentences into Copy.ai, an AI content generation tool.
The program spit this out:
“The stock market declined for the second day in a row as investors continued to fret about rising interest rates. The Federal Reserve signaled Wednesday that higher borrowing costs were on a trajectory toward being normalized following a near decade-long economic recovery from the Great Recession. Even as the Dow Jones industrial average pointed to record highs earlier this week, investors have kept a close eye on interest rates and their effect on corporate earnings.”
Much of the excitement about AI recently has focused on DALL-E 2, a new system that creates images and art from a description in natural language.
Text generation has gotten less attention, but could be more transformative.
Alexandra Fasulo, a prominent blogger and freelance copywriter, said Copy.ai can generate simple 500-word blogs worth $15 to $25. She added that more complex posts costing $200 cannot be generated. She added the caveat: “Yet”.
She produced a great video that walks you through the professional service, which costs $49 a month, and said she plans to use it. Watch her YouTube video here.
Copy.ai is positioning itself as a tool for copywriters, promoting its utility to help write letters, emails, job descriptions and other formula-driven, repetitive content.
But as the example above shows, it could write most anything.
And as the co-founder told TechCrunch: “AI is good at pattern-matching, and when you feed it more information about a business, it can assume the identity of the business.”
That will undoubtedly be alarming for some journalists and professional writers.
If you try it out, however, you realize the limitation isn’t grammar or length, it’s original ideas and unique, specific places, events, comments, and people.
So, if you load as a prompt: “On my first day of kindergarten….” There is no way the program now or ever will be able to fill in the blank with your specific memory.
That should encourage all writers to be more specific and write with original details.
A lot of the posts on LinkedIn these days are general exhortations to do better, ie 5 Ways to Live Longer. Many of those could be written by Copy.ai today.
The company boasts some big VC backers. Last year, Copy.ai did two investment rounds, raising $13.9 million from Wing Ventures, Craft Ventures, Sequoia, Tiger Global and others.
My favorite thing about Copy.ai is the pitch deck they used to raise their second round. It is a lean eight pages and doesn’t even name co-founders Chris Lu and Paul Yacoubian.
Ironically, the deck has a lot of pictures and very few words.