Microsoft has had an incredible surge in the past five years, helping it vie with Apple and Amazon as the world’s most valuable company.

So it’s weird that the company gets less news coverage now than five years ago when CEO Satya Nadella took over. It also tends to be written about less than $AAPL or $AMZN.

Nadella also gets less press than rival CEOs. For example Nadella was cited in 3% of the stories about MSFT carried on Bloomberg over the past week, versus 13% for Cook and 18% for Bezos.