I was in London last week and had the chance to speak to our sales force about new news applications.

It’s a big deal. Everyone is there and you have their full attention.

It’s held in a large, fancy room with professional lighting and a sound booth.

And its tightly controlled.

I was offered two minutes.

For a high-tech company, we have a charmingly low-tech way of telling the speaker when they run over: Sophie, who helped organize the event, sits in the front row with a sign telling you to: “Wrap Up!”